Vintage "Johnson's Jeweler-Watch Repairing" Double-Sided Neon Sign electrical storage delicate floral detailing

delicate floral detailing

Borden's Condensed Milk Company - New York City

rubbing to drawer fronts

Dekalb Flying Corn/Pfizer Genetics snapback hat

Vintage "Johnson's Jeweler-Watch Repairing" Double-Sided Neon Sign electrical storage delicate floral detailingDouble sided projecting neon trade sign reading "Johnson's Jeweler Watch Repairing" with secondary "Loyalty" diamond motif. Hand painted steel construction with layered cabinet and channel mounted neon tubing forming the main lettering and illuminated emblem. The design reflects mid century independent retail signage, with straightforward typography and service forward wording typical of working jeweler shops. The projecting format and mounting